Photography & Image Style
Work in Progress
This section is currently being developed. Moodboards and example images will follow shortly.
The BAUER GROUP image style conveys professionalism, approachability and technology expertise. Images support the brand message — they are not filler.
Style Direction
| Property | How to use | How NOT to use |
|---|---|---|
| Authentic | Real work environments, real people | Staged stock photos, overly smiling |
| Professional | Clean exposure, calm composition | Over-edited, HDR effects, filters |
| Technological | Modern workplaces, screens, code | Outdated hardware, clip-art style |
| Warm | Natural light, warm tones | Cold, sterile office atmosphere |
Color Treatment
- White balance: Slightly warm (matching the brand orange)
- Saturation: Natural, not oversaturated
- Contrast: Moderate — no extreme shadows or overexposure
- Color filters: No Instagram-style filters
Image Composition
- Golden ratio or rule of thirds for main subjects
- Whitespace planned for text overlays
- Gaze direction of people into the image, not outward
- Depth of field for focus on main subject
Planned Content
- Moodboard with reference images
- Do/Don't gallery with annotated examples
- Stock photo guidelines (recommended providers, search terms)
- Image editing presets (Lightroom/Capture One)