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Email Signature

Structure

The email signature follows a consistent, table-based HTML layout with the following sections:

text
Mit freundlichen Grüßen / Best regards
First Last

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━  ← 3 px Orange (#FF8500)
┌──────┐
│ Photo│  First DE | First EN
│50×50 │  Position DE | Position EN
└──────┘
  📞 +49 9971 20098-199
  📱 +49 170 1234567
  📠 +49 9971 20098-4199
  ✉️  first.last@bauer-group.com
  💬 Teams Chat

  📆 Terminbuchung / Appointment booking

  🔗 Social media icons (20×20 px)
──────────────────────────────  ← 1 px separator
  BAUER GROUP IT GmbH
  Janahof 30 · 93413 Cham · Germany
  Phone · Fax · Email · Web
  Commercial register · Managing Director · VAT ID
──────────────────────────────  ← 1 px separator
  Confidentiality note (DE + EN)
  Safety warning (DE + EN)
  🔒 Privacy policy link

Sections in Detail

1. Greeting Formula

Above the signature table, the greeting formula appears as a regular paragraph. For multilingual signatures, languages are separated with /.

LanguageGreeting
DEMit freundlichen Grüßen
ENBest regards

The sender's name follows below with some spacing.

2. Orange Accent Line

The signature table starts with a 3 px solid line in BAUER Orange (#FF8500). This line is the primary branding element and must not be altered.

3. Employee Section

ElementSpecification
Photo50 × 50 px, round (border-radius: 50%), object-fit: cover
Name15 px, bold, color #18181B
Position12 px, color #52525B

For multilingual signatures, name and position are displayed separated by |:

Maxi DE | Max EN Esel | Donkey

4. Contact Details

Contact details are listed below the photo using emoji icons:

IconChannelBehavior
📞Phonetel: link
📱Mobiletel: link
📠FaxText only
✉️Emailmailto: link, color #C2570A
💬Teams ChatExternal link, color #C2570A
  • Font size: 12 px, color #3F3F46
  • Icon column: 18 px wide, color #A1A1AA
  • All channels are optional and configurable per company

5. Appointment Booking

An optional booking link can be displayed:

📆 Terminbuchung / Appointment booking

  • Color: #C2570A, bold for the primary language
  • Supports Microsoft Bookings and HubSpot

6. Social Media Icons

Social media profiles are displayed as 20 × 20 px icons in BAUER Orange. All icons are linked and open in a new tab.

Supported Networks:

ProfessionalSocialMessagingReviews
LinkedInFacebookWhatsAppGoogle Reviews
XingInstagramTelegramGlassdoor
GitHubYouTubeViberTrustpilot
MediumX (Twitter)LINEClutch
TikTokZalokununu
ThreadsWeChat
WeiboKakaoTalk
VK
  • Icons are configurable per employee
  • Order is fixed (professional → social → messaging → reviews)

7. Company Block

Below a thin separator line (1 px solid #E4E4E7), the company block follows:

ElementFormat
Company name11 px, bold, color #3F3F46
AddressStreet · ZIP City · Country
ContactPhone · Fax · Email · Web
Web linkColor #C2570A

Details are configurable per company and language.

Below the contact details, legally required information follows. These vary by jurisdiction:

CountryRequired Information
Germany (HGB §37a)Commercial register, Managing Director, VAT ID
Thailand (Revenue Code)Tax ID, Authorized Director
Singapore (Companies Act §144)UEN
USANo legal requirement
  • Font size: 10 px, color #A1A1AA

9. Disclaimer

The disclaimer contains four sections in two languages:

  1. Vertraulichkeitshinweis (Confidentiality note, DE)
  2. Sicherheitswarnung (Safety warning, DE)
  3. Confidentiality note (EN)
  4. Safety warning (EN)
  • Font size: 9 px, color #A1A1AA
  • Headings in bold
  • Disclaimer texts are configurable per company

At the bottom of the signature, a link to the privacy policy is displayed:

🔒 Unsere Informationen zum Datenschutz / Privacy Policy

  • Font size: 9 px, underlined

Technical Specifications

PropertyValue
Max width600 px
Font family'Segoe UI', Arial, sans-serif
LayoutHTML table (cellpadding="0" cellspacing="0")
CSSInline styles only
ImagesBase64-embedded or external URL (S3)
Linkstel:, mailto:, https://

Rules

  • The Orange accent line (#FF8500) is mandatory and must not be altered
  • No external stylesheets — inline CSS only
  • No JavaScript handlers in the signature
  • All links must use HTTPS (except tel: and mailto:)
  • Employee photo is optional but recommended
  • Social media icons are only shown when a profile is configured
  • The signature must render correctly in Outlook, Gmail, Apple Mail, and Thunderbird

Multilingual Support

The signature supports multiple language zones that are configured independently:

ZoneContentExample Languages
EmployeeGreeting, name, positionDE, EN
CompanyAddress, contact, legal infoDE, EN, TH, KA
DisclaimerConfidentiality note, safety warningDE, EN, AR (RTL)

For Arabic, text direction direction: rtl is applied automatically.

Color Palette

UsageColorHex
Accent line BAUER Orange#FF8500
Links (email, web, booking) Dark Orange#C2570A
Name Near-Black#18181B
Position, contact details Dark Gray#3F3F46
Company block Medium Gray#71717A
Icons, separators Light Gray#A1A1AA
Separator lines Very Light#E4E4E7
Language separator (|) Silver#D4D4D8

Documentation licensed under CC BY-NC 4.0 · Code licensed under MIT