Logo — Misuse
The following applications are not permitted and damage brand integrity.
Do not stretch or distort
The logo must never be altered in its proportions — neither stretched nor compressed horizontally or vertically.
Do not rotate
The logo must not be displayed rotated or tilted. The orientation is always horizontal.
Do not recolor
The brand colors of the logo must not be changed. In particular, the orange icon must not be recolored to other colors.
Forbidden
- No gradients on the icon
- No blue, green, red or other colors
- No transparency reduction below 100%
Do not add effects
The logo must not be enhanced with effects:
- ❌ No shadows (drop shadow, box shadow)
- ❌ No outlines (outline, stroke)
- ❌ No 3D effects or bevel
- ❌ No blur
- ❌ No textures or patterns
Not on busy backgrounds
The logo must not be placed on photographic backgrounds, patterns or textures that impair legibility.
No home-made additions
Division names and taglines exist only as the official lockup. Self-assembled additions are not permitted.
- ❌ Never re-typeset the "BAUER GROUP" wordmark in a system font
- ❌ Never place a division line freely beside or below the logo
- ❌ Never set the division name in Orange 500 — it is text and must meet WCAG AA
- ❌ No third line, no legal form, no location inside the lockup
- ❌ Never combine a division name and a tagline — a lockup carries exactly one added line
- ❌ No divider rule, no bar and no frame between the logo and the tagline
- ❌ Never recolour the tagline — it always carries the wordmark's ink
Best Practice
When in doubt, use the logo on a white or solid dark background.