BAUER GROUPCorporate Identity & Brand Guide
Binding design guidelines for consistent brand communication — digital, print and accessible.
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Brand Identity
Who we are
🧭
Brand & Values
Mission, values and the brand promise of BAUER GROUP.
🏷️
Logo & Trademark
Variants, clear space, minimum sizes and misuse examples.
🎨
Color System
BAUER Orange #FF8500, scales, semantic and accent colors.
✏️
Typography
Type hierarchy, weights and the system font stack.
📷
Photography
Photo style, image composition and color treatment.
🔊
Audio Identity
Sound logo, soundscape and acoustic guidelines.
Application
How we show up
📱
Digital Media
Social media, web banners, email signature and newsletters.
🧩
UI Components
Buttons, badges and forms in the BAUER GROUP design system.
♿
Accessibility
WCAG 2.1 AA/AAA with verified contrast ratios.
🖨️
Print & Production
CMYK, Pantone PMS 144 C, paper and print specifications.
🎁
Advertising
Notepads, sticky notes, pens, folders and bags.
Resources
Assets & tools
About This Brand Guide
This guide defines the complete corporate identity of BAUER GROUP — from visual identity through photography and audio identity to digital media and print production. It serves as the binding reference for all internal and external communications.
Note: For questions about applying these guidelines or for approvals, please contact the brand team.