Digital Media
Guidelines for consistent brand representation across digital channels — social media, web and email.
Overview
| Channel | Formats | Status |
|---|---|---|
| Social Media | Posts, Stories, Banners, Profile Images | In Progress |
| Web | Headers, Banners, Open Graph Images | In Progress |
| Signatures, Newsletter Templates | In Progress |
Core Principles
- Consistency — Uniform appearance across all digital channels
- Primary color sparingly — Orange (#FF8500) as accent, not as background
- Readability — Maintain WCAG 2.1 AA contrast in digital media as well
- Responsive — Templates must work on all screen sizes