Digital Media
Guidelines for consistent brand representation across digital channels — social media, web and email.
In this chapter
Social Media
Formats for posts, stories and profiles.
Web Banners & Layouts
Headers, banners and Open Graph images.
Email & Newsletter
Signature standard and newsletters.
Canva Design Workflow
Design workflow and templates.
Core Principles
- Consistency — Uniform appearance across all digital channels
- Primary color sparingly — Orange (#FF8500) as accent, not as background
- Readability — Maintain WCAG 2.1 AA contrast in digital media as well
- Responsive — Templates must work on all screen sizes