Logo
The BAUER GROUP logo is the central element of our brand identity. It consists of the icon (orange diamond symbol with white "B") and the wordmark (BAUER GROUP).
Primary logo — Horizontal (Wide)
The horizontal logo is the primary variant for all applications where sufficient horizontal space is available.
Composition
| Element | Description |
|---|---|
| Icon | Orange diamond symbol (#FF8500) with white "B" letterform |
| BAUER | Wordmark in dark (#231F1F) — company name |
| GROUP | Company form in gray (#52525B) |
Icon — Square
The icon is used when space is limited: favicons, app icons, social media profiles, watermarks.
Logo on dark background
On a dark background, the type is rendered in white. The icon (orange diamond with white B) remains unchanged.
Rule
The only difference: type color white instead of black. The icon does not change.