Advertising Materials & Business Stationery
Guidelines and specifications for physical brand materials of BAUER GROUP. For digital media, see Digital Media.
Product Overview
Business Stationery
Business cards, stamps, and letterhead are documented under Print & Business Stationery.
Print Materials
| Material | Format | Design | Status |
|---|---|---|---|
| Notepads | DIN A5, DIN A6 | Logo, QR+CTA, grid, ruler, watermark | Documented |
| Sticky notes | 7.2 × 7.2 cm | Same as notepads | Documented |
| Folders | DIN-Lang + DIN-A4 | Logo, QR+CTA, address | Documented |
Promotional Items
| Material | Type | Design | Status |
|---|---|---|---|
| Pens | Klio-Eterna Cello softtouch Ms | Barrel: URL · Clip: logo | Documented |
| Lighters | White, 2 spot colors (Pantone) | Side 1: logo · Side 2: blank | Documented |
| Bags | Cotton bag, white | "B" symbol, full-area | Documented |
| Adhesive labels | 2 × 3 cm, textured paper | Design open | Specified |
Textiles & Household
| Material | Type | Design | Status |
|---|---|---|---|
| Towels | 50 × 100 cm + 70 × 140 cm | Logo only (embroidery) | Specified |
| Mugs | White, mug printing | In-house | Specified |
Detailed Specifications
Sticky Notes
| Property | Value |
|---|---|
| Format | Square, 7.2 × 7.2 cm |
| Paper | 80 g/m² offset paper |
| Sheets | 50 sheets |
| Binding | Glued at the head |
| Printing | Four-color (4/0) |
| Data check | None |
| Order quantity | 1,000 units |
| Design | Same as notepads — logo, QR+CTA, grid, watermark |
Pens
| Property | Value |
|---|---|
| Model | Klio-Eterna Cello softtouch Ms |
| Refill | Silktech L 3000 m, blue |
| Order quantity | 1,000 units |
| Barrel design | www.bauer-group.com |
| Clip design | BAUER GROUP logo |
Folders
DIN-Lang (with closure flap)
| Property | Value |
|---|---|
| Format | DIN-Lang, landscape (#51) |
| Paper | 300 g/m² art paper, matte coated |
| Finishing | Glossy cello, single-sided |
| Printing | Four-color (4/0), back unprinted |
| Color profile | ISO 12647-2 (PSO) |
| Data check | Yes |
| Order quantity | 1,000 units |
| Design | Open |
DIN-A4 (with business card slot)
| Property | Value |
|---|---|
| Format | DIN-A4, portrait |
| Paper | 300 g/m² art paper, matte coated |
| Finishing | Glossy cello, single-sided |
| Printing | Four-color, both sides (4/4) |
| Color profile | ISO 12647-2 (PSO) |
| Data check | Yes |
| Order quantity | 1,000 units |
| Design | Open |
Lighters
| Property | Value |
|---|---|
| Color | White |
| Print colors | Two spot colors (Pantone) |
| Order quantity | 1,000 units |
| Side 1 design | BAUER GROUP logo |
| Side 2 design | Blank (no print) |
Bags
| Property | Value |
|---|---|
| Type | Cotton bag |
| Color | White |
| Printing | Four-color (4/0) |
| Order quantity | 250 units |
| Design | Open |
Towels
| Property | Value |
|---|---|
| Formats | 50 × 100 cm (hand towel) + 70 × 140 cm (shower towel) |
| Material | 100% ring-spun cotton, 450 g/m² |
| Certification | Oeko-Tex 100 Standard |
| Weave | High-low weave (walk terry) |
| Color | White (preferred) or black |
| Packaging | Individually packaged in poly bags |
| Order quantity | ~108 units (hand towel) · ~56 units (shower towel) |
| Design | Logo only (embroidery, max. 50 cm²) |
| Price limit | Max. EUR 9.99 net/unit including all incidentals |
Logo embroidery options
- Option A: Symbol only, no wordmark (50 cm²)
- Option B: Complete logo with wordmark (50 cm²)
Mugs
| Property | Value |
|---|---|
| Type | White mug with colored mug print |
| Packaging | No individual packaging |
| Order quantity | 100 units |
| Production | In-house |
Adhesive Labels
| Property | Value |
|---|---|
| Format | 2 × 3 cm (free format input) |
| Paper | 90 g/m² textured paper, white |
| Printing | Four-color (4/0), back unprinted |
| Order quantity | 10,000 units |
| Design | Open |
Logo Color Specification (Print)
Binding color values for all print materials:
| Color | CMYK / Spot color | RGB (screen) | Note |
|---|---|---|---|
| Orange | PMS 144 C/U | #FF8500 | Primary color, symbol |
| White | Solid white | #FFFFFF | RAL 9016 (traffic white) |
| Black | Solid black | #000000 | Wordmark "BAUER" |
| Gray | PMS 419 C/U | #2F3234 | RAL 7021 (black gray), wordmark "GROUP" |
Logo frame
The frame around the logo should be kept narrower — about ½ to ¼ of the standard width (hairline). For details, see the print templates.
Phone Number Format
Area codes are displayed without parentheses. Applies uniformly to all business stationery.
| Format | Example |
|---|---|
| Phone | Tel. +49 9971 20098 - 199 |
| Fax | Fax +49 9971 20098 - 4199 |
| Mobile | Mobile +49 178 1002005 |
Canva Embedding
Drafts are created in Canva and can be embedded as a live embed in the Brand Guide. Complete guide: Canva Design Workflow →
General Print Guidelines
All print materials follow the specifications from Print & Production:
- Colors: use CMYK values, no RGB
- Spot color: Pantone PMS 144 C (where possible)
- Paper: see paper recommendations
- QR codes: always via
go.bauer-group.com— see QR code rules