Advertising Materials & Business Stationery
Guidelines and specifications for physical brand materials of BAUER GROUP. For digital media, see Digital Media.
In this chapter
Notepads
A5 and A6 print templates.
Sticky Notes
72 × 72 mm sticky notes.
Pens
Barrel and clip design.
Folders
DL and A4 folders.
Lighters
Two-color Pantone print.
Bags
Cotton bag with the symbol.
Product Overview
Business Stationery
Business cards, stamps, and letterhead are documented under Print & Business Stationery.
Print Materials
| Material | Format | Design | Status |
|---|---|---|---|
| Notepads | DIN A5, DIN A6 | Logo, QR+CTA, grid, ruler, watermark | Documented |
| Sticky notes | 7.2 × 7.2 cm | Same as notepads | Documented |
| Folders | DIN-Lang + DIN-A4 | Logo, QR+CTA, address | Documented |
Promotional Items
| Material | Type | Design | Status |
|---|---|---|---|
| Pens | Klio-Eterna Cello softtouch Ms | Barrel: URL · Clip: logo | Documented |
| Lighters | White, 2 spot colors (Pantone) | Side 1: logo · Side 2: blank | Documented |
| Bags | Cotton bag, white | "B" symbol, full-area | Documented |
| Adhesive labels | 2 × 3 cm, textured paper | Design open | Specified |
Textiles & Household
| Material | Type | Design | Status |
|---|---|---|---|
| Towels | 50 × 100 cm + 70 × 140 cm | Logo only (embroidery) | Specified |
| Mugs | White, mug printing | In-house | Specified |
Detailed Specifications
Sticky Notes
| Property | Value |
|---|---|
| Format | Square, 7.2 × 7.2 cm |
| Paper | 80 g/m² offset paper |
| Sheets | 50 sheets |
| Binding | Glued at the head |
| Printing | Four-color (4/0) |
| Data check | None |
| Order quantity | 1,000 units |
| Design | Same as notepads — logo, QR+CTA, grid, watermark |
Pens
| Property | Value |
|---|---|
| Model | Klio-Eterna Cello softtouch Ms |
| Refill | Silktech L 3000 m, blue |
| Order quantity | 1,000 units |
| Barrel design | www.bauer-group.com |
| Clip design | BAUER GROUP logo |
Folders
DIN-Lang (with closure flap)
| Property | Value |
|---|---|
| Format | DIN-Lang, landscape (#51) |
| Paper | 300 g/m² art paper, matte coated |
| Finishing | Glossy cello, single-sided |
| Printing | Four-color (4/0), back unprinted |
| Color profile | ISO 12647-2 (PSO) |
| Data check | Yes |
| Order quantity | 1,000 units |
| Design | Open |
DIN-A4 (with business card slot)
| Property | Value |
|---|---|
| Format | DIN-A4, portrait |
| Paper | 300 g/m² art paper, matte coated |
| Finishing | Glossy cello, single-sided |
| Printing | Four-color, both sides (4/4) |
| Color profile | ISO 12647-2 (PSO) |
| Data check | Yes |
| Order quantity | 1,000 units |
| Design | Open |
Lighters
| Property | Value |
|---|---|
| Color | White |
| Print colors | Two spot colors (Pantone) |
| Order quantity | 1,000 units |
| Side 1 design | BAUER GROUP logo |
| Side 2 design | Blank (no print) |
Bags
| Property | Value |
|---|---|
| Type | Cotton bag |
| Color | White |
| Printing | Four-color (4/0) |
| Order quantity | 250 units |
| Design | Open |
Towels
| Property | Value |
|---|---|
| Formats | 50 × 100 cm (hand towel) + 70 × 140 cm (shower towel) |
| Material | 100% ring-spun cotton, 450 g/m² |
| Certification | Oeko-Tex 100 Standard |
| Weave | High-low weave (walk terry) |
| Color | White (preferred) or black |
| Packaging | Individually packaged in poly bags |
| Order quantity | ~108 units (hand towel) · ~56 units (shower towel) |
| Design | Logo only (embroidery, max. 50 cm²) |
| Price limit | Max. EUR 9.99 net/unit including all incidentals |
Logo embroidery options
- Option A: Symbol only, no wordmark (50 cm²)
- Option B: Complete logo with wordmark (50 cm²)
Mugs
| Property | Value |
|---|---|
| Type | White mug with colored mug print |
| Packaging | No individual packaging |
| Order quantity | 100 units |
| Production | In-house |
Adhesive Labels
| Property | Value |
|---|---|
| Format | 2 × 3 cm (free format input) |
| Paper | 90 g/m² textured paper, white |
| Printing | Four-color (4/0), back unprinted |
| Order quantity | 10,000 units |
| Design | Open |
Logo Color Specification (Print)
Binding color values for all print materials:
| Color | CMYK / Spot color | RGB (screen) | Note |
|---|---|---|---|
| Orange | PMS 144 C/U | #FF8500 | Primary color, symbol |
| White | Solid white | #FFFFFF | RAL 9016 (traffic white) |
| Black | Solid black | #000000 | Wordmark "BAUER" |
| Gray | PMS 419 C/U | #2F3234 | RAL 7021 (black gray), wordmark "GROUP" |
Logo frame
The frame around the logo should be kept narrower — about ½ to ¼ of the standard width (hairline). For details, see the print templates.
Phone Number Format
Area codes are displayed without parentheses. Applies uniformly to all business stationery.
| Format | Example |
|---|---|
| Phone | Tel. +49 9971 20098 - 199 |
| Fax | Fax +49 9971 20098 - 4199 |
| Mobile | Mobile +49 178 1002005 |
Canva Embedding
Drafts are created in Canva and can be embedded as a live embed in the Brand Guide. Complete guide: Canva Design Workflow →
General Print Guidelines
All print materials follow the specifications from Print & Production:
- Colors: use CMYK values, no RGB
- Spot color: Pantone PMS 144 C (where possible)
- Paper: see paper recommendations
- QR codes: always via
go.bauer-group.com— see QR code rules