Audio Identity
Work in Progress
This section is currently being developed. Audio assets and specifications will follow shortly.
The audio identity complements the visual brand with an acoustic dimension. It ensures recognition in videos, presentations, phone systems and digital products.
Elements
| Element | Description | Usage |
|---|---|---|
| Sound Logo | Short acoustic brand mark (2–4 sec) | Video intros/outros, presentations |
| Soundscape | Defined mood for background music | Corporate films, trade shows, hold music |
| UI Sounds | Subtle interaction sounds | Web apps, mobile apps (optional) |
| Hold Music | Phone hold music with brand sound | Phone system |
Style Direction
- Modern & technical — No generic elevator music
- Warm & professional — Matching the brand value "Partnership"
- Subtle — Audio supports, does not dominate
- Recognizable — Consistent tonality across all touchpoints
Sound Logo — Requirements
- Duration: 2–4 seconds
- Format: WAV (48 kHz, 24-bit) + MP3 (320 kbps)
- Mood: Confident, modern, warm
- No vocals or spoken brand name
- Must be recognizable even at low volume
Planned Content
- Sound logo (production & approval)
- Soundscape moodboard with reference pieces
- Hold music specification
- Guidelines for podcast intros/outros
- Audio assets for download