Primary Color — BAUER Orange
The primary color of BAUER GROUP is Orange (#FF8500). It stands for energy, innovation, and warmth and is the central identity feature of the brand.
BAUER Orange — #FF8500
| Format | Value | Authority |
|---|---|---|
| HEX | #FF8500 | Print, SVG, tooling fallback |
| OKLCH | oklch(68% 0.19 47) | Web, display, wide-gamut |
| RGB | 255, 133, 0 | — |
| HSL | 31°, 100%, 50% | — |
| CMYK | C0 M48 Y100 K0 | Print (calibrated) |
| Pantone | PMS 144 C (Coated) / PMS 144 U (Uncoated) | Spot color print |
Notation hierarchy
Print (printed materials, business cards, Pantone conversion): the HEX/CMYK/Pantone values are authoritative. Print shops convert HEX → CMYK via calibrated profiles. Web/display (apps, sites, P3, HDR): the OKLCH values give the correct perceptive impression on modern displays. HEX remains a fallback for tooling that doesn't yet understand OKLCH. SVG/logo, Adobe/Figma tooling: HEX only (for maximum compatibility).
Application
As background color
As text color
Accessibility
Orange 500 (#FF8500) has a contrast ratio of only 3.1:1 on white — that's not enough for normal text (WCAG AA requires 4.5:1).
For text, use these instead:
- Orange 700 (#C2570A) — 4.6:1 contrast → AA compliant
- Orange 800 (#9A4509) — 6.4:1 contrast → AA+ compliant
Supporting Colors — Warm Grays
BAUER GROUP follows a monochromatic color scheme: orange is the only chromatic color. All supporting tones are based on warm-tinted grays (hue ≈28°), which harmonize naturally with orange.
#524B45
#3A3430
#231F1C
→ Full warm-gray documentation with scale and application rules