Logo variants
Color variants
Standard — Light background
The standard variant for all applications on a light background.
| Element | Color |
|---|---|
| Icon | Orange (#FF8500) + white "B" |
| BAUER | Dark (#231F1F) |
| GROUP | Gray (#52525B) |
On dark — Dark background
On a dark background, the type is rendered in white. The icon remains unchanged.
| Element | Color |
|---|---|
| Icon | Orange (#FF8500) + white "B" (unchanged) |
| BAUER | White (#FFFFFF) |
| GROUP | Light gray (#D4D4D8) |
Icon (Square)
The icon alone is used when space is limited.
Note
The icon (orange diamond with white B) does not change — it works the same on light and dark backgrounds.
Permitted backgrounds
The logo may be placed on the following backgrounds:
White
#FFFFFF
Gray 50
#FAFAFA
Gray 100
#F4F4F5
Gray 900
#18181B
Black
#000000
Forbidden
The logo must not be placed on colored backgrounds that compete with the orange — especially not on red, yellow or light orange.
Overview
| Variant | Background | Type | Icon |
|---|---|---|---|
| Standard | Light (#FFF–#F4F4F5) | Dark | Orange + white B |
| On dark | Dark (#18181B–#000) | White | Orange + white B |
| Icon | Light or dark | — | Orange + white B |