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Clear space & minimum sizes

Clear space

The clear space defines the minimum distance between the logo and other graphic elements. It ensures that the logo is always clearly recognizable.

Unit X = height of the "B" character in the icon.

Visualization

1× X
1× X
1× X
1× X
Logo with clear space
ZoneDistanceDescription
Top1× XMinimum distance at the top
Bottom1× XMinimum distance at the bottom
Left1× XMinimum distance to the left
Right1× XMinimum distance to the right

Mandatory

The clear space is mandatory. No other graphic element, no text and no page edge may intrude into the clear space.

Correct vs. incorrect

✓ Correct
Logo correct
Sufficient free space around the logo
✗ Incorrect
Logo too tightText too close to the logo
Elements intrude into the clear space

Minimum sizes

To ensure legibility and recognizability, the following minimum sizes apply:

Wide logo (Horizontal)

Wide logo minimum size
160px / 40mm Min
MediumMinimum size
Digital (screen)160px width
Print40mm width

Square logo (Icon)

Icon minimum size
40px / 12mm Min
MediumMinimum size
Digital (screen)40px width
Print12mm width

Below the minimum size

Below the minimum size, the logo loses its legibility. In such cases, only the icon (Square) must be used.

Documentation licensed under CC BY-NC 4.0 · Code licensed under MIT