Clear space & minimum sizes
Clear space
The clear space defines the minimum distance between the logo and other graphic elements. It ensures that the logo is always clearly recognizable.
Unit X = height of the "B" character in the icon.
Visualization
1× X
1× X
1× X
1× X
| Zone | Distance | Description |
|---|---|---|
| Top | 1× X | Minimum distance at the top |
| Bottom | 1× X | Minimum distance at the bottom |
| Left | 1× X | Minimum distance to the left |
| Right | 1× X | Minimum distance to the right |
Mandatory
The clear space is mandatory. No other graphic element, no text and no page edge may intrude into the clear space.
Correct vs. incorrect
✓ Correct
Sufficient free space around the logo
✗ Incorrect
Elements intrude into the clear space
Minimum sizes
To ensure legibility and recognizability, the following minimum sizes apply:
Wide logo (Horizontal)
160px / 40mm Min
| Medium | Minimum size |
|---|---|
| Digital (screen) | 160px width |
| 40mm width |
Square logo (Icon)
40px / 12mm Min
| Medium | Minimum size |
|---|---|
| Digital (screen) | 40px width |
| 12mm width |
Below the minimum size
Below the minimum size, the logo loses its legibility. In such cases, only the icon (Square) must be used.