Structure

The email signature follows a consistent, table-based HTML layout with the following sections:

Mit freundlichen Grüßen / Best regards
First Last

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━  ← 3 px Orange (#FF8500)
┌──────┐
│ Photo│  First DE | First EN
│50×50 │  Position DE | Position EN
└──────┘
  📞 +49 9971 20098-199
  📱 +49 170 1234567
  📠 +49 9971 20098-4199
  ✉️  first.last@bauer-group.com
  💬 Teams Chat

  📆 Terminbuchung / Appointment booking

  🔗 Social media icons (20×20 px)
──────────────────────────────  ← 1 px separator
  BAUER GROUP IT GmbH
  Janahof 30 · 93413 Cham · Germany
  Phone · Fax · Email · Web
  Commercial register · Managing Director · VAT ID
──────────────────────────────  ← 1 px separator
  Confidentiality note (DE + EN)
  Safety warning (DE + EN)
  🔒 Privacy policy link

Sections in Detail

1. Greeting Formula

Above the signature table, the greeting formula appears as a regular paragraph. For multilingual signatures, languages are separated with /.

The sender's name follows below with some spacing.

2. Orange Accent Line

The signature table starts with a 3 px solid line in BAUER Orange (#FF8500). This line is the primary branding element and must not be altered.

3. Employee Section

For multilingual signatures, name and position are displayed separated by |:

Maxi DE | Max EN Esel | Donkey

4. Contact Details

Contact details are listed below the photo using emoji icons:

• Font size: 12 px, color #3F3F46
• Icon column: 18 px wide, color #A1A1AA
• All channels are optional and configurable per company

5. Appointment Booking

An optional booking link can be displayed:

📆 Terminbuchung / Appointment booking

• Color: #C2570A, bold for the primary language
• Supports Microsoft Bookings and HubSpot

6. Social Media Icons

Social media profiles are displayed as 20 × 20 px icons in BAUER Orange. All icons are linked and open in a new tab.

Supported Networks:

• Icons are configurable per employee
• Order is fixed (professional → social → messaging → reviews)

7. Company Block

Below a thin separator line (1 px solid #E4E4E7), the company block follows:

Details are configurable per company and language.

8. Legal Information

Below the contact details, legally required information follows. These vary by jurisdiction:

• Font size: 10 px, color #A1A1AA

9. Disclaimer

The disclaimer contains four sections in two languages:

1. Vertraulichkeitshinweis (Confidentiality note, DE)
2. Sicherheitswarnung (Safety warning, DE)
3. Confidentiality note (EN)
4. Safety warning (EN)

• Font size: 9 px, color #A1A1AA
• Headings in bold
• Disclaimer texts are configurable per company

10. Privacy Policy Link

At the bottom of the signature, a link to the privacy policy is displayed:

🔒 Unsere Informationen zum Datenschutz / Privacy Policy

• Font size: 9 px, underlined

Technical Specifications

Rules

• The Orange accent line (#FF8500) is mandatory and must not be altered
• No external stylesheets — inline CSS only
• No JavaScript handlers in the signature
• All links must use HTTPS (except tel: and mailto:)
• Employee photo is optional but recommended
• Social media icons are only shown when a profile is configured
• The signature must render correctly in Outlook, Gmail, Apple Mail, and Thunderbird

Multilingual Support

The signature supports multiple language zones that are configured independently:

For Arabic, text direction direction: rtl is applied automatically.

Color Palette

The audio identity complements the visual brand with an acoustic dimension. It ensures recognition in videos, presentations, phone systems and digital products.

Elements

Style Direction

• Modern & technical — No generic elevator music
• Warm & professional — Matching the brand value "Partnership"
• Subtle — Audio supports, does not dominate
• Recognizable — Consistent tonality across all touchpoints

Sound Logo — Requirements

• Duration: 2–4 seconds
• Format: WAV (48 kHz, 24-bit) + MP3 (320 kbps)
• Mood: Confident, modern, warm
• No vocals or spoken brand name
• Must be recognizable even at low volume

Planned Content

• Sound logo (production & approval)
• Soundscape moodboard with reference pieces
• Hold music specification
• Guidelines for podcast intros/outros
• Audio assets for download

Guidelines for consistent brand representation across digital channels — social media, web and email.

Overview

Core Principles

• Consistency — Uniform appearance across all digital channels
• Primary color sparingly — Orange (#FF8500) as accent, not as background
• Readability — Maintain WCAG 2.1 AA contrast in digital media as well
• Responsive — Templates must work on all screen sizes

Platforms & Formats

Design Rules

Do's

• Always place logo in a corner (preferably bottom right)
• Ensure sufficient contrast between text and background
• Use consistent type hierarchy per platform
• Apply brand colors as accents

Don'ts

• No distorted or cropped logos
• No text on busy backgrounds without overlay
• No inconsistent color palettes across platforms
• No stock photos without clearance

Planned Templates

• LinkedIn post template (Announcement, Hiring, Event)
• Social media story template
• Carousel template for technical content
• Profile image and banner templates

Banner Formats

Design Principles

• Whitespace — Keep at least 20% of the area clear
• Logo placement — Always visible, never centered on full-bleed images
• CTA buttons — In BAUER Orange (#FF8500) with white text
• Text amount — Maximum 2 headline lines + 1 subtext line

Planned Content

• Open Graph template for all subpages
• Hero banner template (Figma/SVG)
• Blog header generator guidelines
• Newsletter header specification

The BAUER GROUP image style conveys professionalism, approachability and technology expertise. Images support the brand message — they are not filler.

Style Direction

Color Treatment

• White balance: Slightly warm (matching the brand orange)
• Saturation: Natural, not oversaturated
• Contrast: Moderate — no extreme shadows or overexposure
• Color filters: No Instagram-style filters

Image Composition

• Golden ratio or rule of thirds for main subjects
• Whitespace planned for text overlays
• Gaze direction of people into the image, not outward
• Depth of field for focus on main subject

Planned Content

• Moodboard with reference images
• Do/Don't gallery with annotated examples
• Stock photo guidelines (recommended providers, search terms)
• Image editing presets (Lightroom/Capture One)

BAUER GROUP stands for technology that lasts — and partnerships that grow. Our brand values are not a marketing slogan, but the foundation of every decision.

Our Taglines

Tagline Usage

Core Values

Brand Personality

BAUER GROUP communicates:

Tone of Voice

Do's

• Active voice — "We develop" instead of "It was developed"
• Clear statements — "This saves 40% cost" instead of "Savings could potentially be achieved"
• Short sentences — One thought per sentence
• Formal/informal by context — Technical docs: informal, Enterprise communications: formal

Don'ts

• No superlatives without evidence ("world's best", "unique")
• No buzzwords without substance ("synergy", "paradigm shift")
• No passive constructions
• No unnecessary jargon at the expense of readability

Company Data

All brand assets and resources for download.

Logo Packages

Logo Wide (Landscape)

Logo Square

Color Definitions

• CSS Variables — Custom properties for web projects
• SCSS Variables — Available on request
• Design Tokens (JSON) — Available on request

Templates